Ordinary? Routine? Maybe NOT on your life where coffee is not just a drnk! Journey beyond the familiar where the intoxicating magic of great coffee unfolds before you.

Behind The Concept:
Jun Sang and Jay Bryce. Jun as an Electrical Engineer & Jay as a Mechnical Engineer by profession. Founded in 1998. Starbucks was their favorite place for coffee five days a week, but sometimes, the coffee tastes so bad with a burnt smell, it spoiled their evenings with friends. Their passion for good coffee inspired them to create a group to share the best coffee they could find. Pure Arabica was definitely in their minds and it wasn't hard to find. They found a manufacturer that uses only 100% arabica beans. They refuse to accept robusta beans because they're high in caffeine, cheap to buy and it tastes like burnt rubbers. They know their coffee well. Coffee roasting is an art, and roasting superb coffee is a breeze to the best roastmaster. And they found him also!

Facts about coffee:
If time, temperature and oxygen are not controlled, or are inadequately controlled, freshness will not be preserved. Once coffee is exposed to air from initial packaging, the coffee has lost it's protection. An easier way to protect the freshness of the coffee at this point, is to have them placed in an airtight jar in the freezer at 10 degree F. Keep in mind that; RECLOSURES ON BAGS GIVE NO PROTECTION AGAINST OXIDATION.

It has been believed long before that coffee reduces the risk of a heart attack, and also helps you remain focus while performing any tough task.